The Daniel Group Blog
Customer Service as a Growth Engine
June 7, 2010 Posted by The Daniel Group in : Understanding Your Customer , trackbackThis morning’s Wall Street Journal contains an interesting article on how companies view customer service as a growth engine. According to an Accenture survey, just over 25% of the 1,405 companies recently surveyed indicated said customer service would be the first area for increased funding as the economy recovers. Aside from making life easier for their customers, the article also notes that customer loyalty is enhance. If you have a Journal subscription, it is available by clicking here. It is available on page B6 of the print edition.


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