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The Daniel Group Blog

Trust as a Competitive Advantage

June 21, 2012 Posted by The Daniel Group in : Service Improvement, Strategy, Uncategorized , add a comment

I have written in the past about the importance of trust between customer and provider.  I ran across a book, Extreme Trust: Honesty as a Competitive Advantage (by Don Peppers and Martha Rogers).  The book was published in 2003 but a lot of the findings still apply.  We have also published a white paper entitled [...]