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Reimagining the Customer Experience at our Annual Client Conference

The Daniel Group just wrapped up our seventh annual Client Conference last week.  It was an excellent opportunity to connect with clients and share ideas and best practices. 

This year, we wanted to shake things up a bit and the first thing we did was to select a unique and inspiring location.

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Customer Loyalty and Retention—It Takes Both

Sometimes we think a customer who continues to do business with us is a loyal customer.  A loyal customer is not only one who keeps returning but also tells others about their positive experiences with your company.  Sometimes, what appear to be loyal customers are simply “retained” customers.  To illustrate, let me discuss my current bank.  I will likely stay with my current bank.  I have loans with them, both business and personal.  I have several credit cards and, of course, checking accounts.  So they count me as a loyal customer I suspect, I am more a “retained” customer.  Why?  It is too difficult, time-consuming and costly to switch. 

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5 Sales Tips for Navigating the B2B Buying Process

Much has recently been written about the digitization of sales and marketing.  One study by CEB Global found that by the time a customer engages with your sales team after performing initial research, a whopping 57% of the B2B purchase process is already done.

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