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Would You Take Your Own B2B Customer Satisfaction Survey?

In my blog last week, I discussed the question of When Is a Survey Too Long?  In this week’s blog, I want to continue a discussion about the elements of creating a good customer survey and a good survey process.  If you are conducting surveys, either in your company or working with an outside vendor, I want to pose the question, “Would you take your own survey?”  If the answer is “No,” continue reading this blog.  Even if it is “Yes,” you will likely find some useful ideas for future surveys. 

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When is a B-to-B Customer Satisfaction Survey too Long?

Posted by Lynn Daniel

 

Are your customers complaining that your surveys are too long or are difficult to answer? Are you getting fewer completed surveys? Our clients often ask us to help them improve their customer satisfication surveys, and specifically, how many questions is too many. The answer depends on the customer and the type of survey.

We want to share some of the advice we provide our clients when considering survey length and a few suggestions to make the process easier for your customers.

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