0

How to Build Emotionally Positive B2B Customer Experiences.

I serve on the Board of Directors of a commercial construction company.  At our last meeting, we had a discussion about the increasing competitiveness of the industry and what strategies might be appropriate to differentiate further the company.  Management was talking about the increasing trend where a commercial construction company is viewed as a commodity.  Whoever can provide the lowest price, meet the quality standards, and hit the completion date wins the bid.

Read More
0

Surprise! Delight your customers when they least expect it

In the movie Finding Forrester, Sean Connery, playing reclusive writer William Forrester, advises a young friend that “the key to a woman’s heart is an unexpected gift, at an unexpected time”.  Forrester’s friend, Jamal, acts on the advice and it works wonders.

Read More

SHARE

     

Join our Newsletter

RECENT