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What It Takes to Make a Loyal Customer

I recently had the opportunity to visit one of our client's service and sales location.  I particularly wanted to meet the team at this agricultural equipment dealer because of their sound performance on our survey program.  After spending several hours there, I came away with several observations.

First, they have designed their processes to actually serve customers.  Second, employees appeared quite engaged in what they were doing.  Lastly, there was a palpable sense of pride in what they were doing.  The visit provided many insights into how to deliver excellent customer service.

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