Would You Take Your Own B2B Customer Satisfaction Survey?

In my blog last week, I discussed the question of When Is a Survey Too Long?  In this week’s blog, I want to continue a discussion about the elements of creating a good customer survey and a good survey process.  If you are conducting surveys, either in your company or working with an outside vendor, I want to pose the question, “Would you take your own survey?”  If the answer is “No,” continue reading this blog.  Even if it is “Yes,” you will likely find some useful ideas for future surveys. 

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