Social Media--Should I Pay Attention?

If you are a manager in a business-to-business company you may wonder about the value of social media (i.e. Twitter, Facebook, Linkedin, etc.).  I do!  While I find value in some, others I find to be of questionable value in the industrial, business-to-business environment.  While there may not yet be proactive value to some of these tools there is a reactive value to which managers of any company should pay attention. 

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