Good B2B Service Experiences Take Price Out of the Equation

As I read surveys that we complete for our clients, it becomes apparent that high prices are a frequent point of dissatisfaction for many customers. However, is the price the only thing that matters to customers? I dug a bit deeper into the data and discovered an unusual pattern.

Price does not have to be the primary driver of dissatisfaction IF excellent service is part of the equation. Let me explain.

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